The beauty and fashion industry has consistently seen success with audiences since its inception. You see it everywhere you turn; from commercials to billboards to social media ads, constant stimulation and evolution is the name of the game. Today, marketing is all about the influencer, and every brand knows it. While the focus of influencer marketing has been placed greatly on Millennials and the generations before them, it’s time to make room for a new generation. This generation doesn’t care to be labeled; they are redefining their world and living on their terms. Meet Generation Z.
Below, you’ll find a list of brands and designers who are working their way into the hearts of Gen Zers everywhere. How are these brands getting it right? Take a look below.
As brands and designers evolve with the next generation, you will notice an insertion of the fun-loving and easy-going spirit of Gen Zers. We encourage brands and marketers to be intentional when connecting with this generation of consumers, and our company, Gen Z Influencers, is here to help you along the way. We look forward to adding your brand to the list of those seeing success marketing to Generation Z.