BSM Media has been studying GenZers since the day they were born. As the leading expert on Moms, we know that nothing influences the evolution of a generation more than their mothers. There are many behaviors of Generation Z directly linked to the way they were parented, from their level of confidence to their appreciation for vintage brands. While today’s GenZers are growing up, we are engaging with their Moms through blog reviews, research and ambassador groups and we often include their children in these opportunities. It was a natural progression for BSM Media to apply our expertise in Influencer Engagement of Moms to the GenZ Influencer.
- Influencer Matchmaking that creates authentic and deep connections between brands and Influencers
- Leveraging our extensive market knowledge to drive higher ROI for our clients
- Unparalleled network of screened Gen Z inluencers
What Sets Us Apart
- An established network of Gen Z influencers with the greatest depth and breadth of any other segment
- Market knowledge that is recognized by leading media outlets such as The Wall Street Journal, CNN and Ad Age
- Official content provider for Amazon Video Shorts, including video product reviews and consumer-generated content
- Marketing tactics that set the trend for tomorrow’s marketing programs
- Higher results with a lower cost of engagement
- We work in partnership with other agencies or directly with client
Our Leadership – Maria T. Bailey
CEO of BSM Media, founder of GenZInfluencers.com and author, Maria Bailey is a trendsetter and thought leader in influencer marketing. Ad Age, The Wall Street Journal, CNN, The New York Times, Billboard magazine and hundreds of other media outlets have recognized Maria’s expertise in both the Mom and GenZ Influencer markets. She is the creator of high-profile social media influencer programs including: Disney Social Media Moms Celebration, Beaches Resorts Social Media On The Sand, Purex Insiders, Chick-fil-A Mom’s Panel, HP Smart Moms and Huggies MomInspired programs. Maria is an invited speaker around the globe and her eight marketing books on Mom Marketing and Influencer engagement are published in 12 languages.
Maria is also host of Mom Talk Radio, the only nationally syndicated radio show for Moms and the most-downloaded parenting podcast on iTunes. Online, Maria is also the founder of MomTV.com, MomSelect.com, and BlueSuitMom.com.
National Media Outlets Recognize BSM Media for Their Expertise in marketing
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