About Us
At GenZInfluencers.com, we are more than just an agency; we are a team of seasoned generational marketers with extensive expertise across retail, online, digital, and event marketing. As a boutique agency, we pride ourselves on providing one-to-one interaction with our leadership, ensuring tailored strategies that genuinely resonate with the dynamic Gen Z audience.
Our Foundation: Decades of Generational Marketing & Digital Insights
With a rich history spanning over 25 years through our parent company, BSM Media, we have consistently connected content creators, streamers, and influencers with leading brands. Our deep understanding of generational shifts allows us to anticipate trends and build marketing programs that truly convert. We’ve honed our craft across diverse marketing landscapes—from the nuanced world of retail marketing to the fast-paced realm of online and digital campaigns, and the high-impact sphere of event marketing. This comprehensive experience ensures our clients benefit from holistic, effective strategies.
Our Expertise: Powering Authentic Gen Z Connections & Measurable ROI
Influencer Matchmaking that creates authentic and deep connections between brands and Influencers
We leverage proprietary algorithms combined with human insights to meticulously match your brand with the perfect Gen Z creators. Our focus is on fostering authentic, deep connections between brands and influencers, leading to highly engaged audiences and genuine advocacy.
Leveraging our extensive market knowledge to drive higher ROI for our clients
Our agency possesses profound market knowledge of the Gen Z landscape, enabling us to design strategies that not only resonate but also deliver tangible, higher ROI for our clients. We understand what drives Gen Z behavior and purchasing decisions.
Unparalleled network of screened Gen Z influencers
Gain access to our meticulously screened network of Gen Z influencers, encompassing nano, micro, and mega creators. Each influencer is vetted for authenticity, engagement quality, brand safety, and cultural alignment, ensuring your message reaches the right Gen Z audiences effectively.
What Sets Us Apart: The GenZ Influencers Competitive Edge
An established network of Gen Z influencers with the greatest depth and breadth of any other segment
Our strength lies in our established network of Gen Z influencers, unparalleled in its depth and breadth across various niches and demographics within the Gen Z segment—from youth to college students to Gen Z parents.
Official content provider for Amazon Video Shorts, including video product reviews and consumer-generated content
As an official content provider for Amazon Video Shorts, we offer unique capabilities in generating impactful video product reviews and leveraging authentic consumer-generated content for unparalleled reach and credibility on a powerful commerce platform.
Marketing tactics that set the trend for tomorrow’s marketing programs
We don't follow trends; we set them. Our team develops innovative marketing tactics that anticipate future consumer behaviors, ensuring your campaigns are always at the forefront of tomorrow's marketing programs.
Higher results with a lower cost of engagement
Our strategic approach and efficient processes enable us to deliver higher results for your brand at a lower cost of engagement, maximizing your budget's impact within the Gen Z market.
We work in partnership with other agencies or directly with client
Whether you need a collaborative partner to enhance your existing efforts or a direct, hands-on team, we adapt to your needs, working in partnership with other agencies or directly with clients to achieve shared goals.
Our Leadership: Maria T. Bailey – A Visionary in Influencer Marketing & Gen Z Insights
As the CEO of BSM Media, founder of GenZInfluencers.com, and an acclaimed author, Maria T. Bailey is a true trendsetter and thought leader in influencer marketing. Her profound expertise in both the Mom and Gen Z Influencer markets has been recognized by prestigious media outlets globally, including Ad Age, The Wall Street Journal, CNN, The New York Times, and Billboard magazine.
- Maria is the innovative creator behind high-profile social media influencer programs such as: Disney Social Media Moms Celebration, Beaches Resorts Social Media On The Sand, Purex Insiders, Chick-fil-A Mom’s Panel, HP Smart Moms, and Huggies MomInspired programs.
- An invited speaker around the globe, Maria’s thirteen marketing books on Mom Marketing, Generational Marketing, and Influencer engagement have been published in 12 languages, solidifying her status as a leading authority.
- Maria is also the host of Mom Talk Radio, the only nationally syndicated radio show for Moms and one of the most-downloaded parenting podcasts on iTunes. Online, Maria’s digital footprint extends as the founder of MomTV.com, MomSelect.com, and BlueSuitMom.com. Her insights are invaluable for brands seeking an unparalleled understanding of Gen Z consumers and parents through keynote speaking engagements and internal insight meetings.
National Media Outlets Recognize BSM Media for Their Expertise in marketing
Ready to Partner for
Unmatched Gen Z Success?
Connect with our leadership team today to learn how our seasoned expertise and unparalleled Gen Z network can drive authentic connections and measurable ROI for your brand.